Environmental, social and governance (ESG) factors in business management are complex, multi-dimensional and continuously evolving. So, it is not surprising that companies face challenges in understanding ESG, its potential impact on their businesses, and how best to integrate ESG with existing business needs.

According to an article recently published in Forbes, most companies now recognize that ESG metrics are linked to performance, not just compliance. Companies need to set reasonable ESG objectives, then develop plans for reaching these targets. That means not only understanding their own priorities, but also understanding what their customers want in terms of ESG. The Forbes article lists priorities compagnies need to determine and demonstrates how to achieve them.